Research: Consumers Don't Want AI to Seem Human
Briefly

Studies indicate that humanizing AI doesn't resonate with users. Instead, emphasizing the human contributions and expertise behind AI tools enhances user acceptance and perceived utility.
When users interact with AI, they engage with tools shaped by extensive human effort, from model design to application development, rather than anthropomorphized entities.
The authors' research demonstrates that portraying the human effort in AI tool development effectively increases their perceived usefulness and reduces adoption resistance.
While AI increasingly mirrors human behavior and appearance, such anthropomorphism misrepresents reality and can hinder understanding of the technology’s true nature.
Read at Harvard Business Review
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