A study by Seer assessed the effects of AI Overviews on click-through rates (CTR) for both organic and paid Google search results. Analyzing about 10,000 keywords, the study revealed that the presence of AI Overviews correlates with a significant decline in CTRs. While organic CTRs dropped from 0.74% to 1.02%, paid CTRs also witnessed a decrease. However, there are scenarios where the appearance of clients in AI Overviews can boost CTRs, suggesting a nuanced influence. Additionally, Glenn Gabe's findings provide a way to track AI Overview data under certain conditions, revealing the complexities in evaluating search metrics.
AI Overviews on Google search results are leading to significantly lower click-through rates for both organic and paid results, indicating a major impact on user engagement.
The study from Seer analyzed around 10,000 keywords and found a consistent decline in click-through rates when AI Overviews appear, emphasizing their detrimental effect.
Despite low CTRs, there are instances where client visibility in AI Overviews can actually increase organic and paid CTRs, highlighting the mixed impact of AI features.
Glenn Gabe discovered a method to track AI Overviews CTR data through manual actions, adding another layer of understanding to the complexities of Google's search metrics.
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