Apple isn't paying OpenAI as part of the partnership. Instead, Apple believes pushing OpenAI's brand and technology to hundreds of millions of its devices is of equal or greater value than monetary payments.
The agreement between Apple and OpenAI may not generate immediate revenue, with potential costs for OpenAI, but could lead to paid subscriptions and enhanced user experience for Apple through easy AI access.
Users subscribing to OpenAI through the ChatGPT app on Apple devices might trigger revenue sharing with Apple through its payment platform, driving Apple's interest in negotiating similar deals with other AI vendors.
OpenAI's prominence increased with ChatGPT's popularity, enabling partnerships for AI content training with publishers and maintaining support from tech giants like Microsoft.
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