"Their expectation is for options and variety. We're only going to see that continue and incrementally evolve as technology makes it more accessible than ever before," Freitas said.
"We are at a step-changing moment where it is getting so much more effective, and that predictive ability is what is going to enable automated solutions," said Samsung's Vice President and CMO Allison Stransky.
"I think that technology is going to help take friction out of the purchase cycle, making it easier for shoppers to complete their transactions smoothly," said an anonymous industry expert.
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