""Google is changing to be like Perplexity more than Perplexity is trying to take on Google," said a Perplexity executive at a press briefing on Tuesday."
""I think with advertising we could be really really profitable," he added."
""capable of bringing the power of AI to billions.""
Perplexity is abandoning plans to put ads in its AI search product and will focus on subscription revenue and device-maker partnerships. The company will target developers, enterprises, and consumers willing to pay monthly fees while prioritizing response accuracy and user trust. The company previously experimented with ads and its CEO had predicted advertising could become the core monetization engine. Concerns about ads undermining trust prompted the change, a rationale echoed by Anthropic. Early investor expectations of massive user growth have not materialized, and Series B ambitions remain far from realized.
Read at WIRED
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