Perplexity AI's new chatbot experience allows US users to research and purchase products directly, streamlining the e-commerce process by integrating shopping within its platform.
Perplexity positions itself as a "one-stop shop solution where you can research and purchase products," enabling users to interact seamlessly with a product without navigating away.
The chatbot features native actions that keep users engaged on the platform, providing product information and enabling purchases directly through the Perplexity interface.
Users can ask the chatbot about any product, receiving detailed search results and reviews before making purchases, all facilitated by a 'Buy with Pro' feature.
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