Perplexity's Publisher Program aims to distribute revenue to media outlets from ads on its platform, targeting premium publishers for partnerships across various global markets.
Jessica Chan, Perplexity's head of publisher partnerships, stated that while specifics about deals remain undisclosed, the program seeks to collaborate with publishers possessing niche expertise.
A publisher executive noted anonymously, 'It's not the best deal I've seen,' indicating a cautious optimism regarding how ad revenue will scale through Perplexity.
Blavity's COO, Jeff Nelson, remarked on the importance of AI partnerships to not only provide economic benefits but also to drive mutual growth and enhance their content offerings.
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