Oracle aims to automate the complete customer service lifecycle | MarTech
Briefly

Oracle is aiming for 'perpetual automation' in customer service, transitioning from self-service to fully automated processes, all included under current license agreements.
'We are striving for complete, total, perpetual service automation,' said Wartgow. 'Let the robots take care of it all.' This represents a significant shift towards AI-driven service.
'Contact centers are understaffed, agents feel acute stress,' causing high turnover. Oracle's automation aims to alleviate this pressure and enhance service efficiency.
'Automated service tools available... are 96% cheaper.' This cost efficiency makes AI-driven solutions attractive for organizations dealing with service challenges.
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