"OpenAI has officially begun testing ads in ChatGPT, and the executive behind them is working to convince users that not only is this new development in keeping with the company's lofty goals, it'll actually make ChatGPT better for most people."
"In the show's latest episode, OpenAI ads and monetization lead Asad Awan said that advertisements will help to "democratize" access to top-level AI models, making it more cost-effective for OpenAI to expand the tools and offerings that it can provide users at the cheapest tiers."
"Advertisements on ChatGPT aren't actually controlled by the AI model you're having a conversation with, Awan explained. Instead, a separate AI model will occasionally interject to surface a clearly-marked advertisement. This model selects which ads to show you by analyzing three major factors: the topic of your current conversation, your past conversations with ChatGPT, and previous interactions with ads on the platform. Users can see and customize what ad data ChatGPT has about them within the platform's settings."
OpenAI has begun testing ads in ChatGPT. The company intends to use advertisements to subsidize access to top-level AI models and expand tools available at lower-cost tiers. Ads will be shown only to users on the free and $8/month Go tiers; subscribers paying $20/month or more and users with work accounts will not see ads. A separate AI model will occasionally interject with clearly marked ads and will select ads based on conversation topic, past conversations, and prior ad interactions. Users can view and customize the ad data ChatGPT uses. Rival Anthropic criticized the ad integration.
Read at Inc
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