Taco Bell is partnering with Nvidia to enhance drive-thru efficiency using AI technology. With plans to implement voice ordering at about 500 locations next quarter, the AI system aims to optimize wait times by analyzing car queues and recommending quicker-to-prepare items. Joe Park from Yum! Brands explained AI's potential to suggest menu items based on customer wait times, enhancing the speed of service. Despite mixed results in voice AI adoption seen by competitors like McDonald's and Wendy's, Taco Bell's ongoing experiences signal a broader industry shift towards AI in fast food.
Yum! Brands plans to roll out voice ordering to about 500 restaurants starting next quarter.
Taco Bell is adopting AI for drive-thru orders through a partnership with Nvidia.
Other fast-food chains have experimented with AI, particularly at drive-thrus, with varying results.
McDonald's faced criticism for incorrect orders with their AI system, leading to the pilot's termination.
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