"I think over the fullness of time, we're gonna see these agents collaborate with each other, right?" said Shah in an interview with ZDNET via Zoom this week.
"Agents are effectively a progression up from copilots," said Shah. "And I think both will have their place in the business landscape. What makes agents interesting is that they can take on, kind-of, higher-order goals that usually involve multiple steps."
At its annual user conference a week ago, Inbound, alongside a suite of AI offerings call Breeze, Hubspot unveiled a network for agents called agent.ai.
Hubspot is competing with firms, such as Salesforce, to roll out various agents to assist with customer relationship management (CRM) tasks, including sales, marketing, customer relationship management, and more.
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