The theme 'Into the Unknown: Communication in the Time of VUCA' emphasizes developing new strategies amidst the volatility, uncertainty, complexity, and ambiguity of today's environment.
Keynote speaker Merlee Jayme will highlight that despite advancements in AI, the human element in communication remains irreplaceable, showcasing the unique value of personal connections.
The event will feature insights on multi-generational media consumption, crisis response in public service, and engagement strategies through entertainment, reflecting the changing public relations landscape.
Notable discussions will also address cancel culture in branding, focusing on how companies can transform boycotts into 'buycotts', thus inviting customer loyalty.”}],
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