Bryan Goode, from Microsoft, highlights the challenges salespeople face in managing leads and customer communications, often spending excessive time on administrative tasks. He discusses innovations like 'sales chat,' an automated tool that generates documents using data from various sources like CRM systems and emails. There's also the 'sales agent,' which autonomously converts contacts into leads. These technologies leverage large language models tailored to customer needs, enabling sales teams to focus more on selling by streamlining their workflow.
Salespeople spend hours verifying leads, writing to customers and then waiting for responses, said Bryan Goode, corporate vice president for business applications and platforms at Microsoft. "If you can take something that used to take hours and do it in minutes, you can spend more time selling," he said.
One agent, called 'sales chat,' can automatically create documents by drawing data from CRM systems, pitch decks, meetings or emails.
The second agent, called 'sales agent,' is an autonomous agent that works continuously converting contacts a company might have into leads and opportunities.
The sales agents are 'finished agents' built on Microsoft capabilities and a variety of large language models (LLMs) that customers can start using right away.
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