Microsoft is considering rebranding Copilot to 'Windows Intelligence,' aligning its AI features centrally within Windows 11, potentially echoing Apple's branding.
The proposed 'Windows Intelligence' branding could mark a strategic shift, positioning AI as a fundamental aspect of the Windows ecosystem, extending to applications across Microsoft 365.
Despite the rebranding, Microsoft emphasizes that Copilot will remain integral, evolving from a standalone tool to a robust feature within the 'Windows Intelligence' framework.
Leveraging Apple's successful marketing terminology suggests Microsoft is aiming to establish a similar perception of AI being central to its operating system offerings.
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