The article discusses Google and Bing's strategy of linking their search features back to search results. Google recently confirmed this approach aids searchers, while Bing is implementing similar tactics with its AI-based answer snippets. Khushal Bherwani noted Microsoft's current deployment of these strategies, evident in a video he shared on X. The piece suggests that driving users to queries without AI Overviews might help Google address challenges in effectively monetizing their AI features, ultimately striving to enhance ad visibility and justify search metrics.
People ask why does Google and Bing do this? Well, in my opinion, this is not just to increase and inflate search volume metrics but also because... they can lead searchers to queries that do not have AI Overviews and have a ton of ads.
Khushal Bherwani spotted Microsoft doing this in its Bing Search snippets for the carousel Wiki like snippets. He posted a video of it in action on X.
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