During July's earnings call, Meta CEO Mark Zuckerberg laid out a vision for his company's valuable ad services once they are further bolstered by artificial intelligence. 'In the coming years,' he said, 'AI will be able to generate creative for advertisers as well and will also be able to personalize it as people see it.' However, the ambitious integration of AI raises concerns given recent scrutiny regarding Meta's ad responsibility.
A bipartisan group of lawmakers, led by Republican Rep. Tim Walberg and Democratic Rep. Kathy Castor, sent a letter to Zuckerberg demanding answers about Meta's advertising services. The letter highlighted that 'Meta appears to have continued to shirk its social responsibility and defy its own community guidelines,' raising alarms surrounding the protection of users, particularly minors.
Zuckerberg faced intense scrutiny during a senate hearing where he apologized to families who felt that social media harmed their children. This confrontation underscores the rising concern that while Meta seeks to innovate its ad technology, its safeguards may not keep pace.
In July, the Tech Transparency Project published findings indicating that Meta continued profiting from hundreds of ads promoting illegal drugs, bringing to light serious implications for the company amidst ongoing federal inquiries.
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