Meta's smart glasses outsell traditional Ray-Bans in some stores, even before AI features roll out | TechCrunch

According to EssilorLuxottica CFO Stefano Grassi, Ray-Ban Meta smart glasses are the top-selling product in 60% of Ray-Ban's stores across Europe, the Middle East, and Africa, showing a significant impact on sales.

Despite the absence of multimodal AI features in Europe due to regulatory uncertainty, Ray-Ban Meta’s sales remain strong. This suggests that consumers value the glasses' audio and visual capabilities more.

The strong performance of Ray-Ban Meta glasses has exceeded early expectations, leading to an expanded partnership between Meta and EssilorLuxottica, indicating substantial confidence in future sales.

Ray-Ban Meta's success reflects a growing consumer interest in smart eyewear, merging technology with traditional style, and stands out even in the absence of its advanced AI functionalities.

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