Meta is introducing celebrity voices for its AI chatbot across Instagram, WhatsApp, and Facebook, allowing users to have conversations in the likeness of famous personalities. This feature will initially be rolled out to US users, adding a unique, personal touch to interactions with AI by offering distinct voices, including that of Dame Judi Dench.
While other companies like Google and OpenAI have ventured into conversational AI, Meta’s strategy notably emphasizes celebrity partnerships, with agreements reportedly costing 'millions of dollars'. This approach sets Meta apart, as they openly acknowledge these collaborations rather than presenting AI voices as coincidental likenesses.
Interestingly, some participating celebrities have negotiated terms that allow them to limit what their voices can say and ensure they aren't liable for the applications of their vocal likeness, which highlights significant concerns regarding celebrity representation in AI.
Additionally, the AI's capabilities extend beyond voice interaction, now including the ability to analyze and respond to inquiries about uploaded photos. Users can expect to engage with this AI in a more versatile way, enhancing the overall user experience.
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