Hayes emphasized that investing in AI is a top priority for Meta in the next two years, as the company seeks to increase user engagement and entertainment. He pointed out that the introduction of AI characters aims to offer a mix of fun and supportive content, thereby creating a more vibrant user experience across Facebook and Instagram. As these tools are rolled out, Meta is focused on ensuring that users find entertainment through interactive and engaging AI-driven features.
Meta plans to introduce AI characters on its platforms that will have biographical details, profile pictures, and the ability to share user-generated content, according to Connor Hayes. These AI entities will evolve to resemble regular social media accounts and are expected to become more prevalent over time. The integration of these characters into the core functionalities of Facebook and Instagram will enhance user experience by providing personalized content and interactions.
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