Meta is expanding its advertising capabilities by introducing innovative generative AI video features like Video Expansion and Image Animation to enhance engagement on its platforms.
The Video Expansion feature allows advertisers to utilize AI to create additional pixels in each video frame, altering the aspect ratio to optimize their ads.
Meta's new features also allow animating static images, creating dynamic visuals, such as making strawberries appear to float around a jar of jam.
With the newly introduced Videos tab on Facebook, users can easily discover various longer video content, including Reels and live streams, enhancing user engagement.
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