AI-powered tools, like Meta's new tool to predict top-performing organic branded content for Partnership Ads, can enhance ad efficiency and performance by leveraging vast amounts of data.
High-performing organic content, when identified for Partnership Ads using AI, can save time and effort while likely yielding better results for brands. This can lead to increased investments in Partnership Ads.
AI advertising solutions, a prevalent theme at events like NewFronts, demonstrate industry focus on leveraging AI like TikTok's generative AI for trend curation and Snapchat's use in creating custom Branded AR ads.
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