Meta Platforms is developing an AI-based search engine to lessen its reliance on Google and Bing for providing users with news and sports information. The initiative reflects a shift in strategy as Meta aims to provide more direct answers through its platforms like WhatsApp, Instagram, and Facebook, utilizing its AI chatbot, Meta AI.
As competition in the AI search engine market intensifies, with players like OpenAI, Google, and Microsoft at the forefront, Meta is attempting to carve out its niche. By implementing a conversational AI web crawler, Meta is seeking to engage users more effectively while navigating the challenges that come with scraping web data and copyright issues.
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