Meta's decision to integrate AI-generated user accounts into Instagram and Facebook highlights their strategy to attract younger audiences away from competitors like TikTok and Snapchat.
"We expect these AIs to actually exist on our platforms in the same way that [human] accounts do," said Connor Hayes, indicating a shift in how users might interact on social media.
Aitana Lopez, the AI model influencer, has a fabricated biography yet attracts significant sponsorship deals, illustrating the potential of AI in content creation and brand affiliations.
"I find interacting with followers weird," explains Kimochii's creator, reflecting on the ethical complexities and personal challenges faced when creating AI personas.
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