"In terms of priorities for 2024, MFAs are currently about a 4 out of 10," said Deva Bronson, evp and global head of brand assurance at Dentsu.
"[MFAs] are not any more of a concern going into 2024 than [they were] last year because we have so many different systems in place that would mitigate any concern," said Melissa Ilardi, vp of media and strategy at Media Two Interactive.
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