The technology, developed in collaboration with IBM in 2019 for order processing, faced scrutiny over misinterpreted orders including bacon-topped ice cream and excessive chicken nuggets.
Viral videos on TikTok highlighted the AI system's failures, such as adding butter to a caramel ice cream order, multiplying tea orders, and misconstruing orders for large amounts of chicken nuggets.
In response to online backlash, McDonald's is discontinuing the AI technology in over 100 drive-through restaurants by July, signaling the end of their partnership with IBM on Automated Order Taking.
Despite this setback, McDonald's expressed optimism about future AI integration. The decision reflects a thoughtful review, acknowledging the need to improve AI reliability for accurate order processing in the future.
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