Mattel has offered an apology after their limited-edition Wicked Barbie dolls, intended to promote the upcoming movie, erroneously linked to a parody porn site, raising concerns.
Despite speculation, Mattel's Barbie & Dolls director confirmed that AI was not involved in the packaging of the Wicked dolls, highlighting human error as the cause of the blunder.
Chris Down, Mattel’s chief design officer, explained that while they plan to use AI for design purposes, its guidelines strictly prohibit AI from generating subject matter.
This incident illustrates a broader mix-up within marketing realms where AI tools are employed, yet human error still leads to significant mistakes.
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