Legal marketers need to balance AI and human input to produce effective, authentic content that resonates with clients, rather than solely relying on technology.
Researching clients effectively can save money and enhance relationships; tools like Open Secrets can unveil valuable insights about lobbying and priorities.
Cross-selling effectively involves understanding client dynamics beyond just financials. Considerations such as attorney-client relationships and payment reliability are crucial.
Expanding business with existing clients is often easier than acquiring new ones, but it requires careful strategies to enhance those relationships.
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