As the breathless excitement around how brands can theoretically use generative AI morphs into marketers finding actual use cases for the technology, some brands are adding more effective roles at the vp and director level.
The growing significance of gen AI for brands presents opportunities for cost-saving content production. However, AI's soaring cost, and legal and privacy concerns make it risky for brands to rely solely on one executive for strategy development and management.
[
add
]
[
|
|
...
]