Marketing Briefing: Marketers race to use generative AI tools, find ways to make humans 'smarter, faster, better'
Briefly

from Digiday7 months ago
How CMOs are posturing themselves to the industry was clear in how they showed up at Cannes, considering the appeal of generative AI tools for doing more with less.
Digidayhttps://digiday.com/marketing/marketing-briefing-marketers-race-to-use-generative-ai-tools-find-ways-to-make-humans-smarter-faster-better/
Some marketers like Klarna, U.S. Bank, and Toys 'R' US are already benefiting from generative AI, while others are testing its applications in their marketing strategies.
Digidayhttps://digiday.com/marketing/marketing-briefing-marketers-race-to-use-generative-ai-tools-find-ways-to-make-humans-smarter-faster-better/
Understanding the human experience is crucial in applying AI in marketing, as seen in Mars Petcare's success in using AI to enhance shelter photos and drive pet adoptions.
Digidayhttps://digiday.com/marketing/marketing-briefing-marketers-race-to-use-generative-ai-tools-find-ways-to-make-humans-smarter-faster-better/
Critics caution against using generative AI solely as a marketing tactic without aligning with the brand's purpose, emphasizing the importance of thoughtful implementation.
Digidayhttps://digiday.com/marketing/marketing-briefing-marketers-race-to-use-generative-ai-tools-find-ways-to-make-humans-smarter-faster-better/
Read at Digiday
#efficiency #generative-ai #cmo-role #marketing-strategies #human-experience
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