‘So, if a mascara brand uses fake eyelashes in an ad, they’ll get in trouble, but if a pizza brand uses glue to make the cheese look gooier, it’s just seen as pop design,’ he said on camera of the ‘inconsistent’ sets of rules.
The rise of Gen AI is going to force the industry to review these definitions. Mango has just released an entire campaign using Gen AI, but how will it be viewed?
Mango’s addition of AI models for its campaign is about faster content creation, but this practice raises ethical concerns regarding authenticity and advertisement standards.
Angelides emphasizes that generative AI used in advertising poses a gray area; it challenges traditional definitions of false advertising versus creative techniques like Photoshop.
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