The recent partnership between Lionsgate and AI startup Runway allows the studio to use custom AI technology for production, highlighting ongoing tensions surrounding AI and copyright.
Michael Burns, vice chairman of Lionsgate, emphasized the need to leverage AI for competitive advantage, indicating a shift towards tech-driven content creation in Hollywood.
While Lionsgate aims to save significantly with AI integration, there are concerns over how these savings might affect the compensation of creative professionals in the industry.
The controversy surrounding Runway includes allegations of using copyrighted content for training its AI models, raising legal and ethical questions in the creative community.
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