In 2023, research revealed that up to 30% of online reviews are inauthentic, which is leading to a decline in consumer trust and confidence in businesses.
The intense competition among businesses, along with the easy manipulation of online reviews, has fostered an environment where unethical practices flourish.
Surveys indicate that while 93% of users let online reviews influence their purchasing decisions, 67% admit that fake reviews are a growing concern.
Both human moderation and automated systems have been attempted to tackle fake reviews, but each method has notable limitations in effectiveness and efficiency.
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