Lessons from AI's 2024 rise and a pragmatic path for marketing in 2025 | MarTech
Briefly

Despite the remarkable advancements in AI technology throughout 2024, a significant challenge looms for companies as they struggle to fully integrate these innovations into their operations.
The year marked a defining moment in AI, highlighted by transformative tools and concepts such as generative AI and hyper-personalization, yet many organizations aren’t prepared to adopt these changes.
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