With just days before the presidential election, Latino voters are facing a barrage of targeted ads in Spanish and a new source of political messaging in the artificial intelligence age: chatbots generating unfounded claims in Spanish about voting rights. This highlights the risks of misinformation through AI, particularly in the context of politically active demographics.
More than half of the elections-related responses generated in Spanish contained incorrect information. This is compared to 43% of responses in English, raising urgent concerns about the integrity of information being disseminated to Latino voters.
Voting rights groups worry AI models may deepen information disparities for Spanish-speaking voters, who are being heavily courted by Democrats and Republicans. As AI continues to proliferate, the challenge of ensuring accurate information for vulnerable voter segments becomes increasingly critical.
Meta's model, Llama 3, which powers AI in WhatsApp and Facebook Messenger, yielded troubling results in generating election-related responses in Spanish. The failure rate was significantly higher in Spanish, indicating a potential gap in AI's ability to serve diverse language communities effectively.
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