Itch.io's new policy mandates content creators disclose AI-generated elements, allowing users to avoid purchasing such products, reflecting broader concerns over AI's environmental and ethical implications.
According to itch.io's founder Leaf Corcoran, all asset creators will classify their content; AI-generated content will be tagged, while human-made work will receive a 'no-ai' designation.
The introduction of this policy arises from 'legal ambiguity around rights associated with Generative AI content,' particularly concerning the data used for training these systems.
Creators who fail to tag generative AI content will face removal from indexing on browse pages, which is vital for new game visibility and marketing.
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