Itch.io founder Leaf Corcoran stated, "We've deployed a new field to project edit pages called 'Generative AI disclosure.' This field asks if your project contains the results of generative AI. If you select yes, then we also ask what kinds of generative AI you utilize, including Graphics, Sound, Text & Dialog, and Code." This move is aimed at enhancing transparency for consumers regarding the use of AI technology in gaming.
Corcoran emphasized, "Assets comprised of generative AI (even if modified afterwards) that are not tagged will no longer be eligible for indexing on [Itch.io's] browse pages. The project won't be removed, but will not show up when browsing, and must be discovered through search or a direct link." This shows the platform's commitment to regulation in the face of evolving AI technologies.
The Content Creator Quality Guidelines on Itch.io state, "we are strictly enforcing disclosure for all game asset pages due to legal ambiguity around rights associated with Generative AI content." This highlights the legal complexities surrounding AI and the importance of transparency in the gaming industry moving forward.
As game developers navigate these changes, Corcoran noted, "Many game developers and publishers are moving to clarify their stances on the technology, including Remedy, Microsoft, Netflix, and others." This indicates a broader movement within the industry towards understanding and managing the implications of generative AI.
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