"In a short-form video post, an influencer gets worked up about a television news story from California. The images broadcast behind her appear authentic, with an anchor calling viewers to action, victims and even a CNN logo. "California accident victims getting insane payouts," the anchor says above a banner touting "BREAKING NEWS." But what could be a social media star excited about local news is actually an advertisement to entice people to sign up for legal services. And much of it is generated by artificial intelligence."
"With a slew of new AI video tools and new ways to share them launched in recent months, the line between newscast and sales pitch is starting to blur. Personal injury lawyers have long been known for over-the-top ads. They tap into the latest methods - radio, television, 1-800 numbers, billboards, bus stop benches and infomercials - to burn their brands into consumers' consciousness. The ads are intentionally repetitive, outrageous and catchy, so if viewers have an accident, they recall who to call."
Influencers and short-form videos are featuring seemingly authentic local newscasts that are in fact advertisements produced to recruit clients for legal services. AI video tools enable creation of realistic anchors, victims, logos and scenes that blur the line between news and sales pitches. Personal injury lawyers are adopting AI to make more convincing, attention-grabbing ads that feel local. Experts warn that AI-generated humans and influencer replicas are promoted without disclosing their synthetic nature, undermining advertising truthfulness. Advertisers are also generating sensational headlines and imagery for debt-relief and other services using AI-created people and branded props.
Read at Miami Herald
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