AI technology is shifting the landscape of online content discovery, introducing answer engine optimization (AEO) as a response to current user needs. Unlike traditional SEO, which emphasizes keyword inclusion, AEO aims to furnish succinct answers to user queries, particularly through chatbots like Googleâs Gemini. The recent surge in AEO product launches signals a pivotal change in how information is sourced online, with reports indicating a growing preference for AI chatbots over conventional search engines. Marketing insights position AEO as an evolution of SEO, posing both challenges and opportunities for content creators.
SEO focuses on keywords, while AEO focuses on providing direct answers to the various questions that users might ask a chatbot.
Traditional search engines return a list of links for users to sort through, while chatbots run a search, then offer a summary of what they've found.
Neil Patel suggests that many people, himself included, regard AEO as a subset of SEO. So if you're already doing that, there's not much reinventing the wheel.
There have been ~30 AEO product launches in recent months, all trying to do what SEO did 20 years ago.
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