Gelsinger is racing to reverse Intel's slide by repositioning the company around manufacturing excellence, while also trying to establish Intel as a player in the market for AI chips.
Intel fell victim to a classic innovator's dilemma—not once but twice—missing the smartphone revolution and then the emergence of chips designed for artificial intelligence.
Gelsinger, who was named CEO in 2021, has essentially bet the company on 18A, a new chipmaking process that he hopes will position Intel as an alternative to TSMC.
Many are skeptical he can pull it off and fear the company may be in permanent decline as rival AMD steals significant market share from the once unrivaled Intel.
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