AI Studio allows users to create customizable chatbots based on personal interests, enabling deeper engagement and connection with audiences, though it risks sliding into dystopia.
Meta’s shift to AI Studio represents a strategic pivot toward integrating AI chatbots into e-commerce, allowing users to inquire directly about products from their favorite creators.
Despite the opportunity for personalization, the platform is criticized for repeating previous mistakes by not clearly positioning itself as a useful tool for enhanced shopping experiences.
With an eerie echo of previous failures, AI Studio's marketing focuses on creators' engagement mechanisms rather than practical, problem-solving features to improve the Instagram experience.
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