Instagram owned real friendships. Its new AI chatbots encourage fake ones
Briefly

AI Studio allows users to create customizable chatbots based on personal interests, enabling deeper engagement and connection with audiences, though it risks sliding into dystopia.
Meta’s shift to AI Studio represents a strategic pivot toward integrating AI chatbots into e-commerce, allowing users to inquire directly about products from their favorite creators.
Despite the opportunity for personalization, the platform is criticized for repeating previous mistakes by not clearly positioning itself as a useful tool for enhanced shopping experiences.
With an eerie echo of previous failures, AI Studio's marketing focuses on creators' engagement mechanisms rather than practical, problem-solving features to improve the Instagram experience.
Read at Fast Company
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