Rolling out an early test in the U.S. of our AI studio so you might start seeing AIs from your favorite creators and interest-based AIs in the coming weeks on Instagram. These will primarily show up in messaging for now, and will be clearly labeled as AI. It's early days and the first beta version of these AIs, so we'll keep working on improving them and make them available to more people soon.
While it won't be a full rollout, there's hope that every creator and small business can create an AI for themselves in due time. 'There needs to be a lot of different APIs that get created to reflect people's different interests. So a big part of the approach is going to be enabling every creator, and then eventually also every small business on the platform, to create an AI for themselves to help them interact with their community, and their customers if they're a business.'
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