The next wave of AI is not just about people using interfaces, as the reigning discourse surrounding AI suggests, but is rather about the collaboration between humans and AI in workflows, where the human element ensures quality and provides feedback for reinforcement learning, and AI assists with tasks like creating content variations and translations. This symbiosis is leading to scalable and efficient workflows, but is also bound to evolve the commercial model for agencies-and it will be interesting to see how they adapt.
There was a noticeable push towards 'invisible tech' that naturally incorporates technology into our lives without others realizing it's there. Think technology that intuitively works with your body and accessibility plays like audio enhancements for the hearing impaired, embedded in eyeglass frames, that are visibly undetectable. There was also tech that helped you see better, and drive better, all without signaling to the world that you are using it. It seemed like there was almost no space, surface, or even my body where tech wasn't being created to.
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