Despite 88% of marketers recognizing the importance of AI and automation, they only utilize about 56% of the marketing tools they purchase, indicating inefficiencies.
As marketing expert Jessica Apotheker highlights, the evolution from general skills to specialized marketing roles shows that generative AI has fundamentally changed core marketing functions.
AI has led to significant enhancements in email marketing, evidenced by an 82% increase in conversion rates, showcasing the powerful impact of effective AI integration.
Marketers need to embrace generative AI as an integral part of their strategy and think critically about maximizing its potential in their operations.
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