'If you don't use AI you can't compete', Adobe VP tells me

"We're embracing the technology, we're putting it in our tools, and we're asking you... to use it, because you can be very successful in this new world if you use the tech. If you don't use the tech, you won't compete with other creatives that use the tech."

"We're embracing the technology, we're putting it in our tools, and we're asking you, and hoping you, use it, because you can be very successful in this new world with using the tech."

"He hears the same questions now as he did back then, with creatives asking, 'Are you leaving me behind?' and 'How is it going to move my world?'"

"We really wake up every day thinking how to make the creative community successful."

Read at Creative Bloq