"Two weeks ago in this space, I wrote about Sora, OpenAI's new social network devoted wholly to generating and remixing 10-second synthetic videos. At the time of launch, the company said its guardrails prohibited the inclusion of living celebrities, but also declared that it didn't plan to police copyright violations unless owners explicitly opted out of granting permission. Consequently, the clips people shared were rife with familiar faces such as Pikachu and SpongeBob."
"Not surprisingly, that policy gave Hollywood fits. Quickly changing course, OpenAI tweaked its algorithm to reject prompts that clearly reference copyrighted IP. A handful of high-profile Sora members have used its Cameo feature to create shareable AI versions of themselves, including iJustine, Logan Paul, Mark Cuban, and OpenAI's own Sam Altman. They're everywhere on the service. But with other current celebs off the table, the Sora-obsessed turned to one of the few remaining available sources of cultural touchstones: dead people."
"That too has proven controversial. Most notably, the daughters of George Carlin, Martin Luther King Jr., Robin Williams, and Malcolm X have all decried the use of Sora to create synthetic videos of their fathers. "Please, just stop sending me AI videos of Dad," wrote Zelda Williams on Instagram. "If you've got any decency, just stop doing this to him and to me, to everyone even, full stop.""
Fast Company published a fifth annual Next Big Things in Tech list featuring 137 projects and people across 31 categories. OpenAI launched Sora, a social network for generating and remixing 10‑second synthetic videos, initially barring living celebrities while not policing copyright unless rights holders explicitly opted out. Users quickly filled the service with familiar characters and AI cameos of living public figures, and after industry pressure OpenAI adjusted its algorithm to block prompts referencing copyrighted IP. With many current celebrities removed, users created videos of deceased cultural figures, prompting public outcry from family members demanding that such representations stop.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]