Leaders in the restaurant industry express enthusiasm for artificial intelligence to improve business operations and customer experiences. A recent Deloitte survey reveals that many executives feel unprepared for AI implementation, despite recognizing its potential benefits. Notably, 98% of respondents project high impacts on customer experience within three years. AI is currently aiding restaurants with tasks like answering calls and managing marketing, and many leaders plan to boost spending on AI technology. While larger chains typically test new tech first, smaller restaurants can also benefit by adopting AI tools and learning from early adopters.
AI's potential to enhance the guest experience is cited as the top benefit across the restaurant industry, with 98% of operators expecting a high impact in three years.
Restaurants are already leveraging AI for various tasks, such as handling phone inquiries, managing back-office operations, and enhancing marketing strategies.
While big chains lead in testing AI technology, smaller operators are also encouraged to explore these innovations and learn from the early adopters.
Deloitte's survey indicates a strong interest in increasing spending on AI technology, with 8 in 10 industry leaders planning to invest more in the coming year.
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