"As AI technology continues to grow in capability and popularity, the online search landscape and search optimization are rapidly changing. AI search engines, including Perplexity, Google's AI mode, ChatGPT Search, Gemini, Arc Search and others, are competing for their share of searches and are quickly catching up to traditional search engines. In fact, one study projected that AI search engines may have more users than traditional search engines by 2028."
"AI search engines are generative AI platforms that create answers to queries entered by users. Rather than simply presenting results, like traditional search engines, AI search engines summarize and present information pulled from multiple sources. AI search engines are quickly becoming the first choice for many users. Rather than using a traditional search engine, people prefer to use AI search engines for more specific, conversational queries."
AI search engines are rapidly changing the online search landscape and search optimization as capability and popularity grow. Platforms like Perplexity, Google's AI mode, ChatGPT Search, Gemini and Arc Search are competing with traditional search engines and may surpass them in users by 2028. Generative AI search engines synthesize and summarize information from multiple sources to provide conversational, consolidated answers that suit longer or more specific queries. Users increasingly prefer AI search for product comparisons and service lists without visiting multiple websites. Businesses must evaluate and adapt SEO strategies to ensure content is cited and discoverable by AI search engines.
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