fromstupidDOPE | Est. 2008
1 week agoCannabis Brand PR is Broken-Here's the Direct Path That Actually Works | stupidDOPE | Est. 2008
Public relations has long been positioned as the lifeline for cannabis brands and dispensaries looking to earn visibility in a crowded, competitive space. Yet for many operators, the traditional PR agency model has failed to deliver measurable results. Retainer fees can run into the tens of thousands of dollars each month, often yielding little more than vague reports, empty promises, and fleeting press mentions that disappear into the digital void.