The evolution of Public Relations emphasizes building a brand's online reputation over merely promoting products, marking a significant shift in how brands engage with audiences.
As we became more interconnected, traditional modes of understanding reputation shifted from direct experiences to the sophisticated assessment of brands through media and online content.
The digital age transformed reputation management, allowing numerous stakeholders to influence public perception, while brands seized the opportunity to shape narratives through sophisticated online strategies.
Search engines have evolved from simple navigation tools to complex systems that guide users in understanding brands and individuals, fundamentally reshaping how reputation is perceived online.
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