With last week's news of IPG's pioneering integration of Adobe GenStudio into its platform, it became clear that the big ad/media holding companies have subtly different strategies to make generative AI available across their global businesses.
Publicis Groupe plans to evolve into an 'intelligent system' through a 300 million Euro investment in AI capabilities. WPP has said it will find $317 million to invest each year in the data and technology underpinning its AI strategy.
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